Plum Communications publishes its new Marketing Plan for the year

The marketing plan has been developed in conjunction with Anwar Hussain, an undergraduate student at Manchester Metropolitan University under the STEP scheme which finds projects for students during terms recesses. As part of developing the plan Anwar spoke to a sample of Plum customers and interviewed them about why they purchased from Plum, key factors were having a local presence, good technical knowledge and the ability for a customer to speak to real person when a difficulty arose.