The marketing plan has been developed in conjunction with Anwar Hussain, an undergraduate student at Manchester Metropolitan University under the STEP scheme which finds projects for students during terms recesses. As part of developing the plan Anwar spoke to a sample of Plum customers and interviewed them about why they purchased from Plum, key factors were having a local presence, good technical knowledge and the ability for a customer to speak to real person when a difficulty arose.
Friday, 27 August 2004
Monday, 21 June 2004
Plum Communications submits a response to Ofcom Strategic Review of Telecommunications Phase 1 consultation.
The review is essential in defining strategy for Ofcom in regulating the Telecoms market over the next decade. Plum suggest that more regulation is required in order to protect customers from dirty tricks and guerrilla marketing techniques. One concern is targeted under pricing by the incumbent to lure customers from new service providers which could reduce long term choice in the marketplace.
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Monday, 16 February 2004
Plum Communications Launch New On-Line Shopping Service
Plum Communications launches its new on-line shopping service in response to customer demand to be able to supply more information about products prior to ordering. Previously any customers requesting information would be send product literature by post or fax or email but now it is possible to view in real time, often whilst talking to a Plum consultant at the same time. Orders can be placed on-line or through customer services making the system truly flexible.If you have never purchased from Plum before you can use your credit card to buy now - even whilst the office is closed.
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